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LECTURE
PR Through the Prism of Trust
  • Lviv
  • Online / Offline
  • Business development

speaker

Yuriy Bulyk

Is it possible to stay honest while working on PR?
Yes, – says Yuriy. Yuriy Bulyk – trainer, head of the communications department of the Lviv Chamber of Commerce and Industry and owner of a PR agency; initiator and organizer of the annual international conference "Social responsibility of business"; coordinator of a number of international and Ukrainian programs.
22.04
19:00
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"PR means telling the truth and working in accordance with moral norms - even when publications want scandal articles and the public needs a scapegoat."

It is difficult to overestimate the importance of PR as a tool for promoting a business or building a personal brand. Today, this knowledge is the basis for everyone who wants to establish themselves or their own services.

What awaits the participants:

1. Definition of the concept of PR. What tasks does it solve? How to establish communication channels?

At the beginning of the lecture, you will clearly understand how to satisfy your business needs with the help of PR events and which of them are more effective in your case.

2. Who is your audience: target groups and key stakeholders.

PR activities are effective only if you have chosen the target audience correctly: who exactly should find out about you?

3. PR-planning. How to evaluate the effectiveness of PR activities.

After the last block, you can independently develop a plan of PR activities for the period and use it to achieve your ambitious goals.

Yuriy Bulyk
author
Yuriy Bulyk
Format

The event will be held in compliance with all quarantine regulations.

The lecture includes a presentation with a theoretical part, as well as practical tasks for everyone and an open discussion with the speaker.

The number of participants is limited. To register, click on the "To Book" button and receive a QR-ticket via Telegram-bot. This event can be attended only by Alfa-Bank customers with the Black and Graphite service package, A-CLUB participants and certain categories individual enterpreneurs.

The cost of attending the event is 1AHUB ticket.

20 participants